Magnum TV caters to an older, more affluent viewer who’s interested in global wilderness adventures and exotic big game animals. Unlike most hunting shows, Magnum TV is not whitetail-centric. It’s a hardcore, international hunting and adventure show on The Outdoor Channel, hosted by four hunters who travel around the world in search of big game. There’s an aspirational quality to the show, in that each episode will be seen as a “trip of a lifetime” for the average hunter. Each episode will be shot with dramatic, awe-inspiring scenery and edited to tell one story that romanticizes a truly majestic adventure.
The Zone is skewed toward a younger, more contemporary audience than Magnum TV. It’s fast-paced, without being frenetic. The Zone delivers dramatic, adrenaline-filled moments that do-it-yourself hunters can relate to, because it puts them in the moment of action. A graphic of an EKG pulse line serves as the symbol of the adrenaline rush every hunter has when they’re in their own zone. The show is hosted by James Brion and Tim Herald and airs on The Sportsman Channel. It focuses on whitetail deer, other North American big game, and turkey hunting. There are two hunts per show, one of which will be a whitetail hunt.
Moment of Impact
Moment of Impact is geared for an even younger audience than The Zone and Magnum TV. Rather than build up a story line for each hunt, it puts viewers with shorter attention spans right at the climax of each hunt. There’s no feel good story line, no travelogue, no sitting around the campfire, no romance… just explicit hardcore kill shots with big game animals going down. Between hunting segments, viewers get practical, informational tips and advice based upon professional insights derived from the previous segment. It will be edited somewhat like a football roundtable, with initial setup and post-hunt analysis. Moment of Impact is hosted by the same crew of four hunters found on Magnum TV. Three hunts will be highlighted in each episode.